Everyone is trying to capitalize on Obama-mania. IKEA has got Obama fever, too. Taking example from other large brands, the Swedish home products retailer also participates on the world-wide companies' battle using Obama as a marketing tool. Its campaign Embrace Change is seen as one of the best marketing strategy yet.
How it works:
The microsite features a pixel art Oval Office and various pieces of IKEA furniture that you can use to create your ideal Oval Office, and each piece links to real version in the IKEA store, and can be customized with the same materials and options as the real item. Then you simply place, rotate and arrange the Oval Office as you see fit to create your very own version of Obama’s new home. Once you’re done, you can use the site’s built-in Send to Friend functionality to share your room with others, or you can even send it off to the White House and make your voice heard. Three winning designs will even receive a $1,500 Giftcard to make their dream Oval Office come to life.
The integrated campaign includes out-of-home billboards featuring the "Embrace Change ‘09" slogan on local buses and trains. Ikea is also holding a "mock motorcade," touring the D.C. area Jan. 15-16. Ikea will strap "furniture fit for a president" on top of vehicles to symbolize the incoming president and his family moving into their new home.
…Now we just have to wait and see if Barack and Michelle take America up on any of their suggestions.
…Now we just have to wait and see if Barack and Michelle take America up on any of their suggestions.
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